In terms of product segmentation, the Polyphenol market is characterised by multiple sources (grape-seed, green tea, fruit skins, cocoa, berries) and multiple applications (functional foods, beverages, dietary supplements, cosmetics). Each source has unique profile, extractability, and functional claim potential. For instance, grape-seed polyphenols are valued for cardiovascular and eye-health benefits, while green tea polyphenols are prized for metabolic and antioxidant attributes.
With increasing formulation sophistication, polyphenol extracts now must deliver standardised potency, high purity, consistent source traceability and good bioavailability. As such, the market is shifting from bulk extraction to value-added ingredients tailored for specific benefits—so product developers and ingredient suppliers are both stepping up.